London
23:43
10°C
°C
Client
Tork Motors
Year
2022-23
Category
EV, User Experience
Tork Motors
Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.
Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.
Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.
I was the sole product designer of the founding team.
I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:
Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.
Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.
Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.
I was the sole product designer of the founding team.
I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:
Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.
Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.
Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.
I was the sole product designer of the founding team.
I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:
Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.
Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.
Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.
Design Process
Design Process
Interviews
Interviews
Spoke to 30+ existing bike users about their daily riding experience, challanges faced while riding, and co-designing with them to build the solutions to improve their overall experience.
Spoke to 30+ existing bike users about their daily riding experience, challanges faced while riding, and co-designing with them to build the solutions to improve their overall experience.
Spoke to 30+ existing bike users about their daily riding experience, challanges faced while riding, and co-designing with them to build the solutions to improve their overall experience.
Shekhar Menon
"I find it difficult to keep track of my biking stats, and I’d really like a way to regularly monitor my progress. Because I don’t have a simple method to log rides and see where I stand"
Anjali Satpute
"The bike does not have a better digital display and the information is cluttered. Also, it doesn't combine charging and navigation details in one place. It is difficult to manage navigation and keep track of charging at the same time."
Vikas Narayan
"The T-NET charging infrastructure is a great addition, but how do I locate chargers and pay? I don't want to download multiple apps for various tasks."
Market Analysis
Market Analysis
The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.
The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.
The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.
Data Compilation
Data Compilation
Data Compilation
We gathered data from the owners on their demographics, riding patterns, battery consumption efficiency, modes used, traffic conditions and synthesized it to generate insights.
We gathered data from the owners on their demographics, riding patterns, battery consumption efficiency, modes used, traffic conditions and synthesized it to generate insights.
Insights
By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.
By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.
By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.
20-35 yrs old
20-30 yrs old
20-35 yrs old
Approximately 70% of users fall in this category suggesting a strong opportunity for gamification and community-building features to keep them engaged.
65%
65%
65%
Interviewees mention frustration with having to use multiple apps for navigation, charging, and bike status checks.
645
645
645
The user dataset consistently charged their bikes to 100%, indicating a need for charge scheduling or battery health tips.
70%
70%
70%
Surveyed riders want transparent expense summaries for each charging session to better manage their monthly EV expenses.
Predictions
Predictions
Predictions
Users consider real-time notifications such as battery-low alerts and charging-stop recommendations vital for planning longer rides.
Tracking
Tracking
Tracking
Users want riding data of each rides to keep a track of the progress along with up-to-date maintenance updates.
Project Objectives
Kano Model
After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.
After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.
After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.
Design Strategy
Keep it simple and engaging to users
Keep it simple and engaging to users
Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first
Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first
Keep it simple and engaging to users
Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first
Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first
Build Reliable & Robust Foundation :
Build Reliable & Robust Foundation
Ensure the app is built on a robust technical foundation that can handle real-time data processing, seamless integration with the bike’s systems
Ensure the app is built on a robust technical foundation that can handle real-time data processing, seamless integration with the bike’s systems
Make it Scalable and Flexible:
Make it Scalable and Flexible
Design the app architecture to be scalable, allowing for the addition of new features and integrations as user needs evolve and technology advances.
Design the app architecture to be scalable, allowing for the addition of new features and integrations as user needs evolve and technology advances.
User feedback is gold :
User feedback is gold
Establish a system for regularly collecting and analyzing user feedback to inform ongoing app enhancements.
Establish a system for regularly collecting and analyzing user feedback to inform ongoing app enhancements.
Information Architecture
UI Design
UI Design
UI Design
Instrument Cluster
gps
rating
back
charge
share
hide
forward
open
ghost
destination
settings
finish
alert
select
search
edit
menu
time
copy
close
notify
flash
add
link
scan
Icons
Color Scheme
Typography
Main Font
Gotham Family
Gotham Family
Gotham Family
Grid
Buttons
Search
Toggle & Sliders
Color Scheme
Charging
Credentials
Invites
Maps
STOP Charging
PAID
Start Charging
Get OTP
LOGIN
START
Invite Now
Search Maps
Banga
Bangalore
Focused
Inactive
Input text |
Subtitle 1
Inactive
Active
Theft Alerts
Any hampering with the bike when you are ot around will be detected and an alert will be sent to you on your mobile
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Background Dark
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Background
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Error
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Surface
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Background
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Secondary Variant
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On Surface l White
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Learnings
01.
Working with Tork Motors taught me the critical importance of leveraging deep user insights to craft a product that truly resonates with its audience.
02.
Balancing technical complexity with a seamless user experience requires an agile, iterative approach.
03.
Effective innovation stems from clear communication, teamwork, and a steadfast commitment to transforming challenges into meaningful solutions.
