Client

Tork Motors

Year

2022-23

Category

EV, User Experience

Tork Motors

Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.

Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.

Tork Motors Pvt. Ltd. is an Indian startup focused on designing and manufacturing electric motorcycles and their supporting charging infrastructure. Headquartered in Pune, the company combines engineering expertise with cutting-edge R&D to develop high-performance, energy-efficient two-wheelers. By prioritizing innovation, user experience, and sustainable mobility, Tork Motors aims to redefine urban commuting through advanced EV solutions.

My role

My role

Product Strategy, User Research, Interaction, Insight generation, Visual design, Prototyping & Testing, Pitching

Product Strategy, User Research, Interaction, Insight generation, Visual design, Prototyping & Testing, Pitching

Product Strategy, User Research, Interaction, Insight generation, Visual design, Prototyping & Testing, Pitching

I was the sole product designer of the founding team.

I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:

  • Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.

  • Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.

  • Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.

I was the sole product designer of the founding team.

I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:

  • Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.


  • Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.


  • Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.

I was the sole product designer of the founding team.

I joined Tork Motors as a product designer when it was a small team of 30 people mostly engineers, automotive designers and developers. I led the product, UX and UI strategy for the team. I've been extremely fortunate to have part of this journey and have grown tremendously during my time at Tork, some key achievements of which I have listed below:

  • Turned a problem into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of Tork. Seeing the product go from a sketch to users appreciating the and giving feedback on how it elevated their riding experience is something amazing.

  • Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing and designing the product alongside designing physical product accessories for the EV, content for social media, coordinating events, writing scripts and creating video narratives, creating pitch deck presentations and for the business and marketing side of the business.

  • Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors.

The Brief

The Brief

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Design Process

Design Process

Interviews

Interviews

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Design a companion app for Tork motorcycle owners that seamlessly extends the bike’s functionality, delivers comprehensive analytics, connects to the Tork Charging Network (T-NET), and offers a gamified user experience.

Shekhar Menon

"I find it difficult to keep track of my biking stats, and I’d really like a way to regularly monitor my progress. Because I don’t have a simple method to log rides and see where I stand"

Anjali Satpute

"The bike does not have a better digital display and the information is cluttered. Also, it doesn't combine charging and navigation details in one place. It is difficult to manage navigation and keep track of charging at the same time."

Vikas Narayan

"The T-NET charging infrastructure is a great addition, but how do I locate chargers and pay? I don't want to download multiple apps for various tasks."

Market Analysis

Market Analysis

The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.

The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.

The electric two-wheeler market showcased significant growth and innovation, with key players focusing on integrated companion apps that enhance the user experience through real-time monitoring, comprehensive analytics, and community engagement. By leveraging these insights and focusing on advanced personalization, robust community features, proactive maintenance support, and sophisticated gamification, the Tork Motorcycle Companion App can differentiate itself in a competitive market, offering a superior and immersive riding experience that places the user at the center.

Data Compilation

Data Compilation

Data Compilation

We gathered data from the owners on their demographics, riding patterns, battery consumption efficiency, modes used, traffic conditions and synthesized it to generate insights.

We gathered data from the owners on their demographics, riding patterns, battery consumption efficiency, modes used, traffic conditions and synthesized it to generate insights.

Insights

By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.

By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.

By identifying key user needs and analyzing the dataset to gain a deeper understanding of user behavior, I extracted essential insights to move to the next step.

20-30 yrs old

20-30 yrs old

20-30 yrs old

Approximately 70% of users fall in this category suggesting a strong opportunity for gamification and community-building features to keep them engaged.

65%

65%

65%

Interviewees mention frustration with having to use multiple apps for navigation, charging, and bike status checks.

345

345

345

The user dataset consistently charged their bikes to 100%, indicating a need for charge scheduling or battery health tips.

70%

70%

70%

Surveyed riders want transparent expense summaries for each charging session to better manage their monthly EV expenses.

Predictions

Predictions

Predictions

Users consider real-time notifications such as battery-low alerts and charging-stop recommendations vital for planning longer rides.

Tracking

Tracking

Tracking

Users want riding data of each rides to keep a track of the progress along with up-to-date maintenance updates.

Project Objectives

Kano Model

After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.

After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.

After the first research steps, we brainstormed on ideas to define which features are priority and which would be good to have.

Design Strategy

Keep it simple and engaging to users Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first

Keep it simple and engaging to users

Keep it simple and engaging to users
Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first

Avoid too much information, prioritize features based on user needs and business goals and focus on essentials first

Build Reliable & Robust Foundation : Ensure the app is built on a robust technical foundation that can handle real-time data processing, seamless integration with the bike’s systems

Build Reliable & Robust Foundation

Ensure the app is built on a robust technical foundation that can handle real-time data processing, seamless integration with the bike’s systems

Make it Scalable and Flexible:
Design the app architecture to be scalable, allowing for the addition of new features and integrations as user needs evolve and technology advances.

Make it Scalable and Flexible

Design the app architecture to be scalable, allowing for the addition of new features and integrations as user needs evolve and technology advances.

User feedback is gold :
Establish a system for regularly collecting and analyzing user feedback to inform ongoing app enhancements.

User feedback is gold

Establish a system for regularly collecting and analyzing user feedback to inform ongoing app enhancements.

Information Architecture

UI Design

UI Design

UI Design

Instrument Cluster

gps

rating

back

charge

share

hide

forward

open

ghost

destination

settings

finish

alert

select

search

edit

menu

time

copy

close

notify

flash

add

link

scan

Icons

Color Scheme

Typography

Main Font

Gotham Family

Gotham Family

Gotham Family

Grid

Buttons

Search

Toggle & Sliders

Color Scheme

Charging

Credentials

Invites

Maps

STOP Charging

PAID

Start Charging

Get OTP

LOGIN

START

Invite Now

Search Maps

Banga

Bangalore

Focused

Inactive

Input text |

Subtitle 1

Inactive

Active

Theft Alerts

Any hampering with the bike when you are ot around will be detected and an alert will be sent to you on your mobile

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