Client
Council of Hounslow (Acedemic)

Client
Council of Hounslow (Acedemic)

Year
2023 - 24

Year
2023 - 24

Category
Public Sector

Category
Public Sector

Hero Society

Hero Society

Hero Society

Hero Society is a project designed to help hospitality workers with irregular shifts improve their wellbeing by fostering a supportive community and incentivizing participation in leisure activities. It begins with workplace initiatives like free goodies and gym passes, gradually introducing an app that connects them to local events, offers discounts, and enables them to meet like-minded peers. By making wellbeing a habitual part of their lives through gradual engagement and rewards, the project aims to enhance their motivation, self-esteem, and overall happiness.


Hero Society is a project designed to help hospitality workers with irregular shifts improve their wellbeing by fostering a supportive community and incentivizing participation in leisure activities. It begins with workplace initiatives like free goodies and gym passes, gradually introducing an app that connects them to local events, offers discounts, and enables them to meet like-minded peers. By making wellbeing a habitual part of their lives through gradual engagement and rewards, the project aims to enhance their motivation, self-esteem, and overall happiness.


Hero Society is a project designed to help hospitality workers with irregular shifts improve their wellbeing by fostering a supportive community and incentivizing participation in leisure activities. It begins with workplace initiatives like free goodies and gym passes, gradually introducing an app that connects them to local events, offers discounts, and enables them to meet like-minded peers. By making wellbeing a habitual part of their lives through gradual engagement and rewards, the project aims to enhance their motivation, self-esteem, and overall happiness.


Phase 1 - Discover

Phase 1 - Discover

Our Brief

Our Brief

How can ‘leisure’ be examined, reimagined and supported through new models of service in order to nurture connected and healthy communities in Hounslow?

How can ‘leisure’ be examined, reimagined and supported through new models of service in order to nurture connected and healthy communities in Hounslow?

How can ‘leisure’ be examined, reimagined and supported through new models of service in order to nurture connected and healthy communities in Hounslow?

Context

Context

Context

Definition of Leisure :

Activities people participate in outside of their work, have a positive impact on one’s life satisfaction

The graph shows that there is a correlation between time spent on leisure and life satisfaction.

Definition of Leisure :

Activities people participate in outside of their work, have a positive impact on one’s life satisfaction

The graph shows that there is a correlation between time spent on leisure and life satisfaction.

Borough of Hounslow

Borough of Hounslow

Borough of Hounslow

The Borough of Hounslow recognizes the benefits of leisure and offers many initiatives around leisure and well-being for Hounslow residents.

The Borough of Hounslow we are working with is very focused on improving the well-being of its residents. Many initiatives have been taken to encourage people to participate in leisure activities.

The Borough of Hounslow recognizes the benefits of leisure and offers many initiatives around leisure and well-being for Hounslow residents.

The Borough of Hounslow we are working with is very focused on improving the well-being of its residents. Many initiatives have been taken to encourage people to participate in leisure activities.

From our site visit, our team noticed that hospitality industry workers in Hounslow were often getting limited exposure to leisure activities.

From our site visit, our team noticed that hospitality industry workers in Hounslow were often getting limited exposure to leisure activities.

10.7% of people employed in Hounslow work in the hospitality industry.

10.7% of people employed in Hounslow work in the hospitality industry.

10.7% of people employed in Hounslow work in the hospitality industry.

Exploring Hounslow

Exploring Hounslow

The vastness of the borough can be seen through its high streets with cultural diversity and enormous parks and playing areas spread across the borough.

The vastness of the borough can be seen through its high streets with cultural diversity and enormous parks and playing areas spread across the borough.

The vastness of the borough can be seen through its high streets with cultural diversity and enormous parks and playing areas spread across the borough.

Indulging Ourselves

Indulging Ourselves

To fully understand the pains and aspirations of hospitality workers, we decided to work part-time in a fast-paced restaurant. We gained first-hand insights into their lives and routines and how they completely change you as a person.

Target Audience

Target Audience

21-40 Years Old

Full-time Employee in Hospitality Industry
Waiter
Barista
Bartender
Hotel Front
Chef....

Persona

Persona

Alexandra

Alexandra

Alexandra

AGE : 27
JOB : Full-time waitress
EDUCATION : Social Worker

”Alex does not feel like she has control over her life and is worried about her future.”

Gathering Data

Gathering Data

We gathered information from all the stakeholders, understanding their perception of leisure and the difficulties they face.

We gathered information from all the stakeholders, understanding their perception of leisure and the difficulties they face.

We gathered information from all the stakeholders, understanding their perception of leisure and the difficulties they face.

Hounslow Council House

We met with the experience team at the Hounslow council to understand the brief suggesting our area of focus.

Speaking with Employers and Employees

We initiated with interviewing employees in Hounslow High Street asking their opinions on leisure

Conducting sessions with Experts & Experience Team

After gathering more information and at every stage, we set up sessions with the Council team to develop the ideas futher

Facilitating workshops with employees

We Facilitated workshops with employees to find their ideal leisure activities.

Initial Prototype Workshops

Initial Prototype Workshops

Our first idea for making them engage in tasks was a Gacha Gacha machine (a kit that gives a random ball and you have tp complete the task). When we tested it out we found that people liked the concept but were not inclined to do the task .

Key Insights

Key Insights

Catalyst for Connection

Catalyst for Connection

Catalyst for Connection

They want to take care of themselves and connect with more people but
they just need something to trigger them.

They want to take care of themselves and connect with more people but
they just need something to trigger them.

They want to take care of themselves and connect with more people but they just need something to trigger them.

Breaking the Cycle of Stress

Breaking the Cycle of Stress

Breaking the Cycle of Stress

Many of our target users feel life is repetitive and stress level is high, but put up with poor mental health considering this is just a temporary phase.

Many of our target users feel life is repetitive and stress level is high, but put up with poor mental health considering this is just a temporary phase.

Many of our target users feel life is repetitive and stress level is high, but put up with poor mental health considering this is just a temporary phase.

At the Mercy of the Shift

At the Mercy of the Shift

At the Mercy of the Shift

Nature of their job (serving customers, workshift decided by their managers etc)makes them feel like they don’t have control over their own life.

Nature of their job (serving customers, workshift decided by their managers etc)makes them feel like they don’t have control over their own life.

Nature of their job (serving customers, workshift decided by their managers etc)makes them feel like they don’t have control over their own life.

Life on Repeat: Enduring the Temporary Grind

Life on Repeat: Enduring the Temporary Grind

Life on Repeat: Enduring the Temporary Grind

They are very open minded and excited to try new things out , but not willing to take part in activities that are too complex or requires too much commitment.

They are very open minded and excited to try new things out , but not willing to take part in activities that are too complex or requires too much commitment.

They are very open minded and excited to try new things out , but not willing to take part in activities that are too complex or requires too much commitment.

How Might We:

1. Create a one-stop hub that offers every leisure they need
2. Design a journey that gradually makes wellbeing their habit

How Might We:

1. Create a one-stop hub that offers every leisure they need
2. Design a journey that gradually makes wellbeing their habit

Introducing

Introducing

SOCIETY

SOCIETY

One Stop Hub

One Stop Hub

Toolkit

Toolkit

Testing the Toolkit

Testing the Toolkit

The Advent calendar was an easy way to get the employees excited about gifts. With the help of the managers and Experience team at Sticks and Sushi, we tested giving out event tickets and co-designed with them to understand what they would like.

App

App

Event

Event

Key learning After Testing

Key learning After Testing

User Flow

User Flow

System Map

System Map

Business Model

Business Model

Tools Glossary

Tools Glossary